Redefining Commerce for the Connected Generation
In Africa and across the world conversations happen before commerce. You talk to a seller on WhatsApp, browse products on Instagram, or ask a friend for a recommendation on Facebook. Yet, the moment you’re ready to buy, you’re forced to switch apps, fill forms, or go through complicated checkouts.
Stur was born to change that. We believe the future of commerce is conversational where discovery, trust, and transactions all happen in one flow, one chat, and one moment.
Stur began with a simple observation: small businesses drive communities, but the tools they use are fragmented. A local fashion vendor, a home chef, or a gadget reseller all build their customer base on social media yet lose them in the complexity of payment links, websites, and logistics. We imagined a world where these everyday merchants could sell as easily as they chat. Where anyone could launch a store, manage their wallet, and reach global buyers all inside WhatsApp, Instagram, or Facebook.
So, we built Stur an AI-powered conversational commerce platform that connects buyers and sellers in real-time. No downloads. No friction. Just chat, ask, and shop.
Our Mission
To empower businesses and creators across emerging markets to sell, get paid, and grow right where their customers already are.
Our Vision
To build the world’s most human, connected, and intelligent commerce ecosystem where anyone, anywhere, can start, scale, and succeed through conversation.
We’re not just rethinking e-commerce; we’re reinventing how people buy and sell across borders.
With Stur, a small vendor in Lagos can now serve a customer in Nairobi or London instantly.
We’re building the rails for social-first, borderless trade, powered by automation, trust, and accessibility.
Our AI assistants handle inquiries, recommend products, manage checkouts, and support customers giving every small business the power and intelligence of a full-scale online store. We see a future where every conversation can become an opportunity where commerce flows as naturally as messaging.
