Run your store from anywhere
Do it all right from your pocket with the full-featured Stur mobile app.
Stur turns WhatsApp, Instagram, and your website into one storefront that greets your shoppers, answers their questions, and closes the sale.
Across the continent, the most ambitious commerce happens in chat windows. Vendors take orders on WhatsApp, talk to shoppers in Instagram DMs, ship product after product based on a screenshot, a voice note, or a "send me details please." It's commerce at human speed, but it's also commerce that breaks the moment one team member misses a message at 9pm or the same product gets sold to two different buyers in the same hour.
Stur was founded to fix that. We give African businesses the same world-class commerce tools the rest of the world takes for granted, built natively for the channels their customers already use. Where most ecommerce platforms ask sellers to drag buyers off Instagram and onto a clunky website, Stur meets the customer right where they are.
Our team has worked across Lagos, Nairobi, Accra and London, and we've all watched too many DMs slip through the cracks because nobody had the time to answer fast enough. So we built an agentic storefront that doesn't sleep: greet the shopper, answer the question, send the catalogue, take the payment, and confirm the order, in your customer's chat thread, in your customer's language, in seconds.
That's the simple promise. A single storefront that lives where your customers already are, an AI agent that handles the routine work, and a back-office that makes sure every order, from the WhatsApp DM to the Instagram comment to the link in your bio, turns into revenue, not a screenshot lost in someone's inbox.
ABOUT STUR AFRICA
Do it all right from your pocket with the full-featured Stur mobile app.
